Bottega Coffee & Food Co.
Cafeteria and wine bar located in Florida, USA. The interior design of the restaurant is an industrial vintage style, and is a design environment that offers high quality products in the world of coffee and food.
Identity & Branding
The brand was founded in 2012, and its old logo had the image of a cup with a simple font, so basic. Our task was to design a new logo and visual identity system.
The primary requirements was to work on a handmade lettering and black and white palette in combination with the brown color of kraft paper.
Oh the Coffee, blessed!
The goal of the identity is to continue capturing a younger audience, and keeping their older loyal customers. The concept comes from communities becoming more serious about supporting small and local businesses. They needed guidance in creating a cohesive identity to facilitate the projected growth of the company, from a local phenomenon to a widely recognized brand in their community.
Fresh Coffee & More
The brand philosophy is a faith in the great power of coffee that unites great people and creates a special moment of coziness by making our world a better place, one cup at a time. The target audience of the brand is active young people with positive thinking.