Bottega Coffee & Food
Identity & branding, print, packaging
Cafeteria and wine bar located in Florida, USA. The interior design of the restaurant is an industrial vintage style, and is a design environment that offers high quality products in the world of coffee and food. The brand was founded in 2012, and its old logo had the image of a cup with a simple font, so basic. Our task was to design a new logo and visual identity system.
The primary requirements was to work on a handmade lettering and black and white palette in combination with the brown color of kraft paper. The goal of the identity is to continue capturing a younger audience, and keeping their older loyal customers. The concept comes from communities becoming more serious about supporting small and local businesses. They needed guidance in creating a cohesive identity to facilitate the projected growth of the company, from a local phenomenon to a widely recognized brand in their community.