Identity & branding, print, exhibition
Set up in a small former industrial center, the Declea gallery was born in Naples as a program of innovative and experimental exhibitions by young Italians and international artists.
The realization of the logo, as well as the ADV communication and the coordinated image, is based on a minimalist style, clean and with a strong visual impact. The key element of the entire Visual Identity was the colour: green, purple, black and light blue. Each colour is associated to the 4 areas of which the gallery is composed: the rectangular shape refers to the layouts of the rooms itself. Declea is located inside it.